The Evolution of Product Information Exchange: From GDSN to Describy

 

The exchange of accurate and up-to-date product information between manufacturers, retailers, and consumers is critical in today's digital commerce landscape. Over the years, various solutions have emerged to facilitate this exchange, each with its own strengths and limitations. Let's take a look at the evolution of product information exchange and how a new player, Describy, is revolutionizing the space.

The Global Data Synchronization Network (GDSN) has long been the standard for sharing product data between trading partners. GDSN enables companies to upload, maintain, and share high-quality product content automatically. However, GDSN operates as a closed loop system, requiring permission from manufacturers to share data with retailers. This limits the accessibility and reach of the product information.

Product-Live, a French company, provides a digital platform to improve product information exchange between suppliers and distributors. Like GDSN, Product-Live offers a centralized hub for collecting, enriching, and distributing product data. However, it too functions as a closed system, restricting the sharing of data with the public.

Enter Describy - a game-changer in the product information exchange space. Describy not only serves as a centralized hub for product data but also openly shares this information with the public. Through its website (https://describy.com), Android app, and iPhone app, Describy makes product data universally accessible to consumers.

What sets Describy apart is its alignment with the upcoming European Digital Product Passport initiative. Describy is poised to be a precursor to this initiative, ready to share product data via a "digital product passport universal link" that can be easily shared via QR codes. This forward-thinking approach positions Describy as a leader in the future of product information transparency.

In conclusion, while GDSN and Product-Live have paved the way for streamlined product information exchange, Describy takes it a step further by democratizing access to this data. As we move towards a more connected and transparent digital commerce ecosystem, solutions like Describy will play a crucial role in empowering consumers and fostering trust between manufacturers, retailers, and the public.